1. This chapter discussed several factors that influence the choice of evaluation design. Which of these factors would have the greatest influence on your choice of an evaluation design? Which would have the smallest influence? Explain your choices.
2. How might you estimate the benefits from a training program designed to teach employees how to use the World Wide Web to monitor stock prices?
3. What practical considerations need to be taken into account when calculating a training program's ROI?
1. The factor that would have the greatest influence on your choice of an evaluation design would be purpose of training. It is important to know if you are training employees for the right purposes. You want to make sure you are not training employees for the wrong reasons where they will get nothing out of the program. Determining what type of training is going to be conducted will get the best results from your employees. The factor that would have the smallest influence would be cost. Cost is a big factor on whether or not the training program will be successful. Companies do not want to spend thousands of dollars if their employees are not going to get the most out of the program. Determining exactly what you’re willing to pay for training will help you to decide the extent of what type of training you will deliver to your employees.
2. A way you might estimate the benefits from a training program designed to teach employees how to use the WWW to monitor stock prices would be to use the time series evaluation design. With the time series evaluation design is used to collect outcomes at periodic intervals pre and posttraining. This evaluation design will help employees monitor how they are managing their stocks and make it easier to see what is happening with the use of graphs before and after training. Employees will be able to see when their stock choices are going up and when they are going down and will be able to discuss what they did in comparison groups.
3. Practical considerations that need to be taken into account when calculating a training program’s ROI include:
- must be measurable
- have a clearly identified purpose or outcome
- highly visible in the company
- focused strategically
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